Los Angeles based freelance hands-on art director, branding specialist & giant human working across all mediums, from digital to print.
- House Beer
- Fred Segal
- Red Bull
- Verve Coffee
Stories manifest themselves in many aspects of our lives. Most often we are not aware of them and how they define us. From the soles of your shoes to the raw power of the cell phone in your pocket, the sheer amount of thought that goes into our world has always fascinated me. These items are messages. They tell stories about the things we love, believe, and are.
Design provides a platform for this kind of exploration, and I believe strongly in its ability to shape culture for better or for worse. To me, building brands is a holistic endeavor. When done properly, it can be the most valuable asset an organization has. I strive to create work that is not only beautiful but also economic, rational, functional, remarkable and timeless.
I cut my teeth working in the world of brand strategy and design. More recently I’ve run COED, a boutique collective that provides flexible, cost-effective design solutions to a broad range of clients. Please drop me a line – I’d love to hear from you.