Challenge

Manuka honey is said to be effective for treating everything from a sore throat to clearing up blemishes on your skin. Melora, producers of this unique, rare, and beneficial natural product, found themselves in the middle of the exploding natural food and remedy market and was looking to capture market share.

Solution

With the skyrocketing demand for this product, Melora turned to Colony to position them as a category leader. Colony helped Melora increase awareness by standing out in a homogenous space, drawing attention to their newest, insanely delicious product lines, and creating a magnetic, end-to-end brand experience.

Credits

Agency:
Colony

Creative Director:
Adam Nathenson

Strategy Director:
Adam Renfree

Art Director:
Tyler Ward
Luc Doucedame

Services

Brand Strategy
Brand Design
Packaging Design
Campaign
Copy Writing