Challenge

Esquire was graduating to a larger stage. When the iconic men's print magazine came to television Andco was hired for their off air marketing. Our challenge was to refresh their look and feel while leveraging the immense brand equity of the Esquire brand. The change would affect every touch point of their communication and signal their transition to a new medium and the 21st Century.

Solution

We started by defining a fresh direction for their photography. A massive photoshoot was organized and shot to define their new look and feel. To complement this bold new look we developed a visual language to inform their on-air graphics. These executions were part of a integrated campaign which came to define many aspects of their visual identity.

Credits

Firm:
Andcompany

Creative Director:
Etienne Jardell

Strategy:
Tom Shlange

Art Director:
Luc Doucedame

Copy Writing:
David Saltzman

Copy Writing:
Alex Enriquez

Services

Brand Strategy
Photoshoot Direction
Advertising
Brand Identity Design