Challenge

Visit Laguna Beach is the tourism office of Laguna Beach. Today, travelers are no longer looking for just a place to stay — they’re looking for a place with a rich history and an iconic feeling. VLB approached and company to create a sophisticated yet approachable brand to attract tourists and businesses alike.

Solution

Our solution was to leverage Laguna's historical contrast of the wealthy and and the spirit of the local art scene. This tension is the paradox one finds in Laguna. Through iconic photography and the hand drawn custom logotype, the rich heritage and artistic energy that Laguna has to offer is expressed succinctly through this visual language.

Credits

Firm:
Andcompany

Strategy:
Tom Shlange

Creative Director:
Etienne Jardell

Art Director:
Luc Doucedame

Copy Writing:
David Saltzman
Alex Enriquez

Services

Branding
Logo Design
Print Design
Advertising