Challenge

For more than 20 years, Neustar has been paving the way for connectivity through real-time information, analytics and telecommunications platforms. In fact, Neustar was the pioneer of Caller ID services. However, with a fully connected future not far away – and with the acquisition of numerous new services – Neustar needed to update their brand vision to reflect their position as leaders of the connected world.

Solution

Phenomenon created a design language that was inspired by leading academic journals and infused with more authentic photography, to hit home the idea of “Connection Science.” To demonstrate this idea we dissected the x,y,z axis as a story telling device. The x,y,z axis was the nexus of a proprietary grid system, creating a canvas for messaging and the framework for abstract representations of neustar's etherial technology all around us.

Credits

Agency:
Phenomenon

Design Director:
Simrit Brar

Designers:
Jodie Gatlin
Ximena Keirouz
Luc Doucedame
Sterling Foxcroft
Evren Artiran

Copywriter:
Ed Herda

Services

Brand Strategy
Brand Identity Design
Information Design
Print Design
Art Direction