Challenge

Synagro designs and executes systems of services that harness the excesses of civic and commercial wastes, and convert byproducts into compelling new modes for achieving sustainable balance. Our challenge was to sell the promise of this revolutionary process that literally turns shit into gold.

Solution

Our answer was to view the world through a lens of appreciation and communicate this without smoke and mirrors - just the straight, honest facts. Literally showing the science to support an artistic appreciation for raw natural beauty. The info-graphics juxtapose with the gritty landscapes. This honest approach differentiates the Synagro imagery from the “green hills and blue skies” style that is so associated with greenwashing.

Credits

Firm:
Innovation Protocol

Senior Designer:
Luc Doucedame

Designer:
Mathew Muller
Alvaro Pires

Brand Strategist:
Jamie Sperling
Jeremy Tucker

Services

Brand Strategy
Brand Identity Design
Communication Design
Print Design
Web Design