The Up Company
Brand Identity Design & Buildout
With legalization just around the corner, Up Co. saw a unique opportunity to capture market share in this rapidly growing industry. As the ever growing demand for medical marijuana creates a proliferation of startups, news stories and products, how does one carve out a portion of the market that is uniquely theirs? Up Co. wanted to create a distinctive voice to cut through the clutter.
COED positioned Up Co. as one of the first in it's class, luxury cannabis product lines. Our goal was to eliminate the stigma associated with cannabis use; taking it from the basement to the penthouse. We created everything from the naming convention, brand strategy, to packaging print and web communications. The result is a refreshing and tasteful take on an ancient medicine.
- Naming & Brand StrategyBrand Identity DesignPackaging DesignWeb DevelopmentAdvertising