Challenge

As the world gets smaller and more connected, there is a growing need for global communication services. With five years of service to the L.a. community, Strommen was uniquely positioned to capitalize on this demand. Strommen approached COED Design to articulate this positioning, solidify a brand strategy and develop an identity which reflects these new values.

Solution

How does an organization communicate globalization and cultural awareness visually? By re-appropriating the equity of the very symbols that represent cultures globally. The gestalt of these symbols and colors communicate international relevance, global harmony, and imply language, culture, geography simultaneously. This iconic, visceral and timeless expression the Strommen brand, requires no words in its communication so that it can be universally appreciated.

Credits

Firm:
COED Design

Founder / Designer:
Luc Doucedame
Jenny Ryf

Services

Brand Strategy
Brand Identity Design
Communication Design